The University of Southampton Business School in the United Kingdom has expressed appreciation to the Mobile Money Advocacy Group Ghana (MoMAG) for its partnership and support towards research into Ghana’s rapidly evolving digital financial services ecosystem.
In a letter dated August 24, 2026, Dr Melissa Baba, a Lecturer in Information Systems at the University of Southampton Business School, commended MoMAG for its contribution to a collaborative research project examining how value is created and actualised within mobile money ecosystems.
The letter, addressed to Mr Edward Ofori-Agyemang, President of MoMAG, acknowledged the organisation’s willingness to support academic research and facilitate access to mobile money operators and other stakeholders within Ghana’s digital financial services sector.
Dr Baba said the research team was particularly grateful for the opportunity to engage with MoMAG members and gain first-hand insights into the operations and experiences of mobile money outlets across different parts of the country.
According to her, the research team had access to several MoMAG member outlets in Tamale, Nkoranza, Adenta, Madina and Michel Camp, where researchers were able to interact with participants and gather valuable information relevant to the study.
Dr. Melissa Baba, Lecturer , Southampton Business School, engaging with a vendor at Madina in Accra.
She praised the leadership and members of MoMAG for their enthusiasm, openness and willingness to share knowledge and facilitate stakeholder engagement throughout the research process.
“On behalf of my research team at the University of Southampton Business School, I would like to express our sincere appreciation to the Mobile Money Advocacy Group Ghana (MoMAG) for your invaluable partnership, commitment, and support towards our collaborative research,” Dr Baba stated.
She noted that the contribution of MoMAG had provided the researchers with valuable perspectives from Ghana’s digital financial services ecosystem, particularly as mobile money continues to play an important role in expanding access to financial services.
The University of Southampton lecturer further highlighted the importance of the trust established between MoMAG and the university, describing the partnership as one that could extend beyond the current research project.
Dr. Melissa Baba engaging with a vendor at Techiman, Bono East Region.
She expressed optimism about continued collaboration between the two institutions through future research initiatives, knowledge exchange programmes and executive development opportunities.
Dr Baba also indicated that both organisations could pursue impact-focused initiatives designed to generate benefits for their respective stakeholders and the wider communities they serve.
“We look forward to continuing our collaboration through future research, knowledge exchange, executive development, and impact-focused initiatives that will benefit both organisations and the communities we serve,” she said.
The appreciation from the University of Southampton comes at a time when Ghana’s mobile money sector has become an increasingly important component of the country’s financial services landscape.
Dr. Melissa Baba engaging with a vendor at Nkoranza, Bono East Region.
Mobile money has expanded access to financial transactions for individuals and businesses, particularly in communities where traditional banking services may be less accessible. Mobile money outlets also serve as important points of contact between digital financial service providers and customers.
MoMAG’s participation in the University of Southampton research therefore provides an opportunity for researchers to better understand the realities of mobile money operations at the outlet level and the experiences of stakeholders within the ecosystem.
The research engagement across Tamale, Nkoranza, Adenta, Madina and Michel Camp also offers geographical diversity, allowing researchers to examine mobile money activities and value creation across different communities.
Dr Baba expressed her heartfelt gratitude to MoMAG and extending best wishes to the organisation and its members.
Dr. Melissa Baba engaging with a vendor at Tamale, Northern Region.
The University of Southampton Business School is expected to continue exploring opportunities for collaboration with MoMAG, particularly in areas involving digital financial services, research, knowledge sharing and capacity development.
The partnership underscores the growing relevance of collaboration between academic institutions and industry stakeholders in generating research that reflects real-world experiences and contributes to the development of Ghana’s digital economy.
By 1960news.com
