A new face-to-face tracking poll conducted in March 2026 suggests a significant shift in Ghana’s political landscape, with the New Patriotic Party (NPP) seeing a sharp decline in voter affiliation.
According to data shared by Musa Dankwa, Executive Director of Global InfoAnalytics, the NPP’s core support base has shrunk considerably since the 2024 elections.
The findings point to a growing disconnect between the party and the electorate, fueled by internal friction and economic challenges.
The tracking poll reveals a stark contrast between pre-2024 figures and the current political climate.
Before the 2024 elections, the NPP held a narrow lead with 37% affiliation compared to the NDC’s 33%.
Today, only 25% of voters openly associate with the NPP, while the NDC has surged to 46%.
The situation appears most critical for the NPP in swing regions such as Greater Accra, Central, and Western.
In these areas, NPP affiliation has dropped to a mere 22%, while the NDC enjoys a commanding 58% preference.
The poll identifies several key factors contributing to the party’s decline:
The aftermath of the NPP primaries has left a lingering sense of disunity, with many supporters feeling alienated by internal selection processes.
Discontent within the agricultural sector particularly regarding cocoa pricing and farmer welfare has significantly dented the party’s image in rural and swing districts.
General economic fatigue and high-profile policy debates have created a climate where voters are increasingly looking toward the NDC as a viable political alternative.
The poll’s results pose a critical question for the NPP leadership regarding what can be done to “stop the bleeding.”
Experts suggest that the party must urgently move beyond internal squabbles and address the “bread and butter” issues affecting the swing regions.
Rebuilding trust with the farming community and presenting a unified front ahead of the next major electoral cycle will be essential if the party hopes to reclaim its lost ground.
As the NDC continues to consolidate its lead, the pressure is now on the NPP to pivot its strategy or risk further marginalization in the 2026 political cycle.
By 1960news.com
