The divisional Omankrado and Amankrakuahen of Gomoa Assin traditional area, Nana Kumasah Krampah II, has called on the government to embark on an intensive nationwide public education campaign to ensure Ghanaians fully understand the objectives and benefits of the newly introduced 24-hour economy policy.
According to him, the policy has enormous potential to transform Ghana’s economy by increasing productivity, creating employment opportunities and ensuring long-term economic stability. However, he stressed that its success will largely depend on how well the public understands and embraces the initiative.
Speaking in an interview with the media, Nana Kumasah Krampah II said there must be a deliberate and well-coordinated orientation programme across the country to educate citizens, business owners and workers on the policy and the opportunities it presents.
He explained that while the 24-hour economy is widely regarded as a positive initiative, many Ghanaians are yet to fully appreciate its purpose and how it can benefit businesses, industries and households.
“The government must intentionally educate the public on the benefits of the policy. People need to understand how it will create jobs, improve businesses and contribute to national development,” he said.
The traditional ruler further urged the government to task all Metropolitan, Municipal and District Chief Executives (MMDCEs) with leading public sensitisation campaigns in their respective jurisdictions.
According to him, the local authorities should educate employers and employees on new labour regulations, shift systems, workplace safety measures and workers’ rights associated with night-time economic activities.
He also encouraged the government to inform citizens about the expansion of round-the-clock public services, including access to goods and services, administrative support and emergency response systems, saying such information would gradually change consumer behaviour and lifestyle patterns in support of the policy.
Nana Kumasah Krampah II emphasised that effective communication is the cornerstone of the successful implementation of the 24-hour economy initiative.
He noted that the policy should not be viewed merely as an instruction for businesses to operate longer hours, but rather as a comprehensive national strategy aimed at boosting industrial output, increasing productivity, attracting investment and making Ghana more competitive in the global economy.
He therefore called on the government to transform the policy into a national movement by consistently communicating its broader objectives of job creation, economic growth and industrial expansion.
The traditional leader further appealed to the government to invest in skills development programmes that would equip Ghanaians with industry-relevant competencies and digital skills needed to thrive under extended and non-traditional working hours.
He expressed confidence that with sustained public education, stakeholder engagement and adequate workforce preparation, the 24-hour economy policy could become a major driver of economic transformation and sustainable development in the country.
Story by Joseph Cobbina
